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Primary Residence: The automated underwriting decision will determine the needed reserves. Second Home: Borrower(s) must have 2 months of the mortgage payment for the new loan in reserves. In addition, Borrower(s) must have an additional 2 months mortgage payment in reserves for each other financed primary residence, second home andor 1-4 unit Investment property in which the Borrower(s) have an ownership interest OR on which cash advance incc Borrower is obligated.
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Assessment. The ASA considered that the voice-over statement, "Even with the best training, keeping an eye on our money can be a bit of a tease, and if you're looking at your finances, The Money Shop can point you in the right direction" positioned the advertised service as of benefit to those having difficulty in managing their cash advance incc and implied that it was a suitable medium of addressing ongoing financial concerns.
We noted the existence of the graphic of personal loan banks in chennai moving on-screen cursor at the point that the voice-over referred to "the right direction", but did not consider that that changed the impression given by the claim that the Money Shop could be a solution to financial worries, whether in-store or online.
We understood that short-term, high-interest loans of the type promoted in the ad were primarily of benefit to those in need of money to cover occasional unexpected shortfalls between paydays, and were not intended as a solution to wider financial problems. Although we were satisfied that the reference later on in the ad to the loans as being suitable for those "experiencing one of life's little ups and downs" accurately reflected the main purpose of the credit product on offer, we cash advance incc that that was not sufficient to counteract the impression given elsewhere in the ad that payday loans of the type promoted were a suitable method of addressing wider financial difficulties.
We therefore concluded that the ad was irresponsible. On that point, the ad breached BCAP Code rule 1. 2 1. 2 Advertisements must be prepared with a sense of responsibility to cash advance incc audience and to society.