Companies fall into a reinvestment trap, BCG says, when management misallocates resources across the business portfolio - either by feeding all businesses at the same rate despite their differing growth prospects or contributions to shareholder return, or by allocating too much capital to problem businesses.
The MA Trap. Acquisitions are highly appealing, especially when they are immediately accretive to earnings. But an accretive deal wont necessarily boost shareholder returns if, as is possible, it also reduces the acquirers multiple. BCG cites the example of a consumer-brands company whose CEO engineered the purchase of numerous low-tier, low-margin brands. The acquisitions boosted earnings in the first year but diluted the companys average organic growth rate and margins, causing investors to drive down the multiple on the companys stock and ultimately yielding no improvement in shareholder return.
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